“Name that tune” and you could win over One Million Dollars…

Oh, if it were only that easy!

Do you remember the “jingles” from the 70s and 80s? Let’s test your memory…
* Don’t squeeze the ___________.
* You’re not fully clean unless your ______fully clean!
* Moms who know best choose ______.
* Just the Good Ole’ Boys refers to The ______ of ___________.
* Plop Plop Fizz Fizz Oh ______ a ________ it is.

And when you think about commercials today, what do you remember?
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Did you draw a blank? Did it take you a while to think of jingles from the 90s or the past 10 years? So, why is it that even though these commercials or shows aren’t aired regularly, if at all anymore, that we can still remember them?

I call that GOOD BRANDING!!!

So, what does this have to do with NETWORKING?

ABSOLUTELY EVERYTHING!!!

Have you been to groups where someone stands up and SINGS for their commercial time? You remember it, don’t you?

Is there someone who repeats the same line in their commercial every time you hear it and before they even say it, you KNOW what it is? Here’s a few I’ll share:
* “I invite YOU to stick your nose in my business.” (candle distributor)
* “Friends don’t let Friends shop at the orange roof place.” (Carpet Direct)
* “We’re coaching U2 eat better & live better, internally AND eternally.” (MY FAVORITE…because I say it – LOL)

Maybe there are a few resonating with you. . . and you know why? REPEATED TAGLINES (whether spoken or said) become ingrained in our memory. Hear it more than 7 times and what do you know, it is filed away for safe keeping!

Considering this, how many of you would say you use a TAGLINE when you are speaking before a group, giving your “elevator pitch,” or have the opportunity for a Member Spotlight with a group?

Hmmm…

And for those that do, are you including this EVERYTIME or only SOME of the time?

Can you go to a group, talk with someone and they can finish your commercial for you, let alone GIVE your commercial? THAT IS GOOD BRANDING!!!

The mistake is made when people STOP doing what they are known for because they assume they need to mix it all up a bit. Yes, it can get repetitive, but your TAGLINE won’t change just like your name doesn’t change (yes, of course, when you get married that is a different circumstance, but you know what I mean…). Find a tagline that works for you, and it may be so simple as to use the one your company has created!!!

Why would you want to do that!? HELLO….they spent a ton of money researching, analyzing the market, and determining what would be best used for them, just like the logo. You wouldn’t even THINK about messing with that, so why would you consider jacking with their tagline? Use it. Let IT do the work for you.

The next time someone’s washing machine breaks, if you are Mr. Handyman for the group, they will think to call you if they don’t have the expertise to fix it themselves. And WHY will they remember you? Because in EVERY commercial you are talking about “Tim the Toolman Tailor” but it isn’t HIM the company has endorsing their services, it is his buddy…do you remember his name?

AH HA! And with that visual, who would you rather have working on your washing machine?

EXACTLY! You know better than to call Tim (unless of course that is your husband’s name, and in my case it is so he WOULD BE the first person I called – ROFL, right?)!

Branding is not JUST the tagline, but also the logo, and for some companies, it is the person they have hired to endorse their products/service…or a character, like Geico and Aflac.

HEY, animals work! At one of the groups I helped to found, we had AFLAC reps attend and they would ALWAYS bring the duck. He would quack and do his AFLAC thing (oh, let me clarify, it was NOT the real duck but a stuffed one they had – LOL). Talk about a good use of branding again. WOO HOO!

So, consider WHAT you say, HOW you say it, and WHEN you say it. Incorporate BRANDING into everything you do.
Email signature line
Text message signature
Voicemail
Networking group commercials
eZine
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You get the idea, right? Find ways to incorporate it most everywhere you can so people KNOW YOU as THE person to go to for THAT service/product. Make it obvious that YOU are the one to call.

Prime example in closing. When I facilitate Seminars, Conferences, Workshops, I will conclude with a near identical statement most every time. It not only allows ME to mentally close out the talk as I wrap-up, but it also ques the audience when we are concluding.

Think about how YOU conclude your talks….

And with that in mind, I will leave you with my closing:
NEVER FORGET – YOU ARE WORTH IT and YOU are worthy!
Denai Vaughn, The Networking Queen

http://TheNetworkingQueen.net

COMING SOON: theNetworkMarketingDIVAS.com – WOO HOO!

Tagged with: 10 Years • 80s • Candle Distributor • Carpet • Commercial Time • Commercials • Elevator Pitch • Hmmm • Jingles • Member Spotlight • Moms • Name That Tune • One Million Dollars • Orange Roof • Plop Plop • Safe Keeping • Squeeze • Tagline • Taglines • U2

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