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In step #1 we talked about…
do you remember?
CONNECTING!!!
WOOHOO – good job – pat yourself on the back.
YOU REMEMBERED!!!
(and if you didn’t, just scroll down to the previous post so you can catchup)
Step #1: CONNECT
And now we are going to discuss STEP #2…
RELATE!!!
Finding commonalities is EASY to do (in most cases).
The key is LISTENING!!!
This is a skill many forget about.
Why?
Because we get so caught-up in the ME ME ME mentality.
It’s all about ME!
What’s in it for ME?!?
When can we talk about ME?
Why don’t you like ME?
Don’t you want to know more about ME?
I want a turn!
I need to talk!
I have to be heard!
Well, with that being said, who DOESN’T get the idea??? (message me and I’ll be happy to schedule time to listen so you can talk more about you, okay…JOKING HERE!!!)
As you read this, if you have a teenager, you are probably thinking, “My kid REALLY needs to read this!” but I want to encourage you to take a moment and read this post to see how it relates to Y-O-U.
Reflect upon what is shared here because there are times in ALL OF OUR LIVES that a conversation has been me-centered. Yes, even I am guilty of this…the Imperfect Networking Queen has her flaws just like everyone else.
How refreshing to know I AM NOT ALONE!!!
Aren’t you excited to know YOU AREN’T EITHER?!?
Take a deep breath and embrace these new ideas:
1) you don’t have to be perfect
2) it isn’t always about you
3) someone is waiting for you to just…LISTEN
With these three in mind, let’s continue looking at how we RELATE:
There are different personality types and, whether you have studied COLORS (red, yellow, green, blue, etc.) or ANIMALS (golden retriever, lion, otter, etc.), Myers-Briggs (ENFP, ISTJ, etc.), DISC, or the variety of other ways to determine (NOTE THE WORDING HERE) “Personality Preferences,” the common goal is to LEARN-KNOW-USE the skill.
Take a few minutes to think about WHAT YOU KNOW…
Which of these have you studied?
Which do you CONSCIOUSLY use?
When is the last time YOU did a self-assessment?
When’s the last time you USED this skill in a conversation…CONSCIOUSLY?
The good news is, it isn’t too late!
Think about the last person you met.
What do you recall about them? Name, age, family, occupation, recreational activities, motivators…
* Can you answer these questions about them?
You see, this is where you go from CONNECTING to RELATING!!!
Remember, it does NOT have to be perfect. . . NO ONE IS.
My friend, and Memory Expert (who is a GREAT TRAINER, by the way), Ron White, puts it this way:
“If you want to REMEMBER the person’s name you are about to meet then get your MIND ready to remember it! Tell yourself, ‘What is their name? What is their name? What is their name?’ as you approach them and when they say it, REPEAT IT…and then use it in a sentence, and then repeat it again, all in the initial introduction. GUARANTEED you won’t forget it.” He goes on to share additional memory tips for names (you can get them FREE on his website at http://brainathlete.com – no need for me to try and remember them all to repost here – LOL!!!) Oh, and let me also mention Ron is NOT the comedy some of you might be thinking of, in fact, THIS GUY holds the WORLD RECORD in a few categories…just ask him!
Going back to what I asked…what do you RECALL and what did you RETAIN from the last conversation you had with someone new? The “topics” mentioned above are commonly referred to as “F.O.R.M.” (Family – Occupation – Recreation – Motivators). GREAT technique to use when prospecting, but IDEAL for every conversation where you GENUINELY want to know more about the person. Use this acronym to help you interact with a new connection. It doesn’t have to be a prospect or new client…really – anyone will be happy to TALK and have you LISTEN…attentively.
[SIDENOTE: If you are married, try this with your spouse. Did you realize a number of divorces can be AVOIDED when a couple takes time to TALK and LISTEN to one another...affectionately, openly, honestly, and attentively - yes, even about FINANCES (the #1 cause of divorce). END SIDENOTE.]
Ways to SHOW you are being attentive and actively listening include (but are NOT limited to):
Be the one ASKING QUESTIONS.
Be the one LISTENING more often than talking.
Nodding your head in agreement with a statement or shaking it in disagreement.
Maintaining eye contact (and not dazing off into the distance).
Stop what you are doing and put distractions aside (this includes your cell phone).
This is an opportunity for YOU to make someone ELSE feel important! You have no idea what they might share, what you will learn, or a need only YOU are equipped to meet and that is why you are connecting in the first place!
“If you don’t ASK you will never get the answer you are looking for.”
And in business, aren’t we all looking to grow (personally &/or professionally) with each connection we make?
They may not be your next client but might they connect you to someone who is? SURE!
They may not be your next best friend, but could they become an acquaintance? ABSOLUTELY!
He may not have the answers to your questions, but refer you to someone who does.
She may not need your services, but her sister might.
That company may not be able to afford your fees, but the owner could call you in a few months…or even years to say they are ready to use you now!
My friend, Susan Sly, trains on a WONDERFUL technique I want to share with you. It really DOES work and really WILL benefit you…your business…and your networking, too, when you use this before asking ANYONE for a referral or begin sharing more about your business (and ESPECIALLY before you pitch your product/service)!
I just LOVE acronyms and this is another one you can commit to memory…EASILY!!!
C – common ground: You can find SOMETHING you have in common with EVERYONE…if you just remember WHO WHAT WHEN WHERE WHY HOW.
This might even start with a compliment, as you, no doubt, have something nice to say about EVERYONE! No matter WHO they are, WHAT they do, WHERE they live or WHEN you meet them (just to give a few ideas on WHAT to speak on).
The key is to be GENUINE, not be fake. People can see right through that!
Here’s a few ideas you can use at a LIVE Networking Event for both COMMON GROUND and a COMPLIMENT:
“That was a GREAT commercial! Did you do that on the fly? ”
“I really liked the way you introduced yourself today. Can I get your card?
“I am having a difficult time getting up in front of the room. Can you tell me your secret to making it look so easy?”
“I couldn’t help but notice your business card. It looks fantastic! Who designed it? Who did you have print these?”
“After hearing you speak, I knew I had to meet you before I left! My name is, Denai, Denai Vaughn, and I would LOVE to schedule a 1-on-1 with you. I can’t wait to hear more about what you do and your business! Do you have time this week or next?”
In each example, notice there is a QUESTION for them to answer…TAH DAH! You are building a RELATIONSHIP as you begin RELATING to the other person more & more.
If you go back to my post on CONNECTING – STEP #1 – you’ll see a few more examples on things you might say that are for more “generic” use. The post is titled, Are Connections Costing You?.
A – affirmation: Some of the tips above flow RIGHT into this step. As you are complimenting them, you are building rapport (but again, this must be done in a genuine, meaningful, and thoughtful [not fake] way). As you learn more about the other person using “F.O.R.M.”, you can affirm (or re-affirm) what they say. For instance, if you learn they coach their son’s soccer team, you might say, “I am sure you are a wonderful coach and that your son really enjoys having you as his coach. How old is he?”
Here you have affirmed him AND you have also gathered more information…the age of their son. This can lead to more conversations about “Family” or “Recreation”. Which will allow you to RELATE more easily to one another…especially if YOU have coached your child’s soccer team in the past or are currently. LOOK for commonalities and expand the conversation in those areas. As you get to know the other person better, you will find EASIER and EASIER ways to affirm them, their decisions, what they are involved in, their skills, talents, and abilities.
Sadly, many will go YEARS without getting a compliment or receive words of affirmation. For someone like me whose Love Language is Words of Affirmation & Recognition, I wouldn’t last long AT ALL without it!
[Sidenote: Use what you are learning here to also build the relationship with your SPOUSE and FAMILY. Deepen your relationship and ignite a new kind of passion by listening attentively, and being an avid-learner of your life-partner!]
P – permission: Don’t just DIVE IN to your sales pitch when you first meet someone. COME ON!!! I hope you are wiser, smarter, and more respectful than that. This tip is all about RELATING and if you want to quickly break rapport, then “pitch away”. Don’t be surprised if you “wind up in the DITCH because of your PITCH!”
I had a guy say to me one time, “Now I need at least 5 referrals from you because time is money and the time we have spent together is costing ME money!” Don’t laugh…it happened. The guy was a Financial Planner in Arlington, TX. I remember it vividly!
We met at a Starbucks. He pulled out his yellowpad and a pen. He began numbering the margin 1, 2, 3, 4, 5, and then told me to put their names and phone numbers down. NO JOKE! I was in shock…I mean, ARE YOU KIDDING ME?!?
This happened when I first started attending networking events in Dallas in 2005. I left there shaking my head and in shock, wondering how long he’d been pulling this number. BASICALLY, he was, to me, implying that HIS TIME is more valuable than MY TIME! Also, that our MEETING was not of any value to him unless he had referrals from me so he could close deals.
Let me just say that this is NOT the way to ask permission but one way to get the ROYAL BOOT in the booty!!! (if you aren’t laughing then it is probably because you have either DONE THIS to someone or you have had it done to you and feel my pain…I feel yours!!!)
He has YET to do business with me, my family, or any of my close friends…can you guess why???
SOOOOO…..here’s what TO DO:
Ask permission.
It might sound like this, “Would it be okay with you if I share a little about myself?” When they say “YES” then take LESS THAN 3 minutes (more like 30-60 seconds if you can) to give a brief overview (notice I didn’t say BOOK REVIEW). Remember, it is more about THEM than it is about YOU.
What you share IS important. This is when you share your “hook” – this is a term used by presenters, trainers, facilitators, and public speakers to mean “ATTENTION GETTING POINT”.
Think of a fisherman (or woman, if you want to be “PC”) and how there is bait placed on a hook. You know you have “good bait” when the fish bite…even if they get away. A bite is still a bite and gives confirmation that what you are using ON your hook works!
NOTE: The HOOK should be used in your 30 or 60-Second Commercial, or 3-7 minute introduction/spotlight at a networking event. You MUST include a HOOK if you want to grab a person’s attention and leave them longing to learn more! Options include: a startling statistic, recent news fact, a joke, or statements with a call to action like, “Raise your hand if…”, and/or “Who here knows…?” Something that gauges their attention and interest based on following what you ask them to do – it might even be to JUMP UP and some WILL DO IT! You already have their permission at a networking event WHEN YOU ARE THE CENTER OF ATTENTION. This doesn’t mean you shouldn’t still ASK permission…though it’s implied, and you know the audience will say “yes” (for the most part), go ahead and ask.
Once they give you PERMISSION to share more, then keep it short and sweet so you can then give them more…
I – information: Details, a website, a brochure, a flyer, invitation to an event, schedule more time to chat longer, and especially to get THEIR contact information.
In this step, you do NOT want to overpower the conversation to go & on about you, your business, your life, you…You…YOU! Remember to keep it about THEM. Give them a LITTLE and let THEM ask YOU for MORE…but give it at a later time, such as in an email or scheduling another time to talk.
When you are passionate about your life, your business, and your purpose, it is easy to have “verbal vomit” – you get the idea from THAT, don’t you?!? Maybe you prefer to call it “TMI” – too MUCH information. The end result is the same – someone doing MOST of the talking and the LEAST of the listening.
Funny thing is, I have networked with people who LEAD networking groups and tell you NOT to do this, that, or the other, and when you meet with them, THEY BREAK ALL THE RULES!!! :S is the best way to put it…
“I remember my first networking group 20 years ago…we were…and I told them…and so I…and then we…and now I…and you should really…” And there goes OVER an hour of my life I will never get back to learn all about something I had no interest in.
Why???
It was them bragging about this that and the other! And what I learned is that people who CLAIM to be networkers, who might even LEAD as networking group, may even if they have a eBook on how to network, are IMPERFECT networkers, too, and need reminders time and again on HOW TO NETWORK.
When you get into a situation like this where someone is VERBAL VOMITING on you information you REALLY don’t want to hear or know about, draw them back in so they recognize the DISconnect they are creating.
“I appreciate your willingness to be so open with me and to share so much information but really, I came here today to learn more about YOU and who you are. I was hoping to learn more about the kinds of things you enjoy, maybe some of the different groups you attend and are involved in, if you have family and what your dreams are because that allows ME to get to know the REAL YOU, which is someone I can more easily refer people to. Do you mind if we start over?”
THAT would be called a C.L.U.E. – CLUE!!! If they don’t get it then thank them for their time and let them know you need to be on your way. End it short if you don’t feel it is going in the right direction! BE DECISIVE and DETERMINED.
One way to ensure this DOESN’T happen is to lay the ground work from the get go…otherwise, you may find yourself leaving on Information Overload after one hour PLUS of someone talking your ear off and you wondering what just happened. HEY, I know. It’s happened to me.
Live and Learn.
Some people you will meet online and offline are ONLY interested in the sale. If you want to get personal, they will want to get out! So let them!!!
As a master networker, you are using the steps that WORK and that LAST. Good news travels fast, my friend, and meetings with you will be GOOD NEWS that is traveling fast!!! Let those who choose to break all the rules break them and allow others to spread the bad news…we know that travels faster! Live and learn…live and learn…
OH, and one more tip as we close…since this post should REALLY be a part one and part two…maybe even THREE PARTS -
When you look back and realize you made the mistake of verbal vomiting, overpowering the conversation by doing all of the talking, or pitched someone before you even knew them…you get the idea, right?
Swallow your pride.
Take 100% responsibility.
Ask for forgiveness.
Ask for a 2nd chance.
And then, DON’T BLOW IT but show them what you have learned by TELLING THEM what you are going to do differently.
We all make mistakes, remember.
No one is perfect.
And admitting you were wrong is an INTEGRITY thing.
YOU ARE WORTH IT and the “pot of gold at the end of the rainbow” is worth the ride to the other side even through the storm…
We aren’t done yet!!! This is only Step#2 – RELATE!!!
Up next…
Step 3: REFER!!!